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Bord Bia Potatoes

 TASTE OF SUMMER AS QUEENS POTATOES HIT THE SHELVES   

 

Bord Bia launches a series of summer potato recipes with well-known dietitian, Aoife Hearne

 

Irish consumers are expected to buy 13,000 tonnes of 'Queens' this year

 

To mark the new potato season, Bord Bia is launching a series of summer recipes in conjunction with well-known dietitian, Aoife Hearne, as Queens potatoes make their way into Irish households.

 

The early season Queens potatoes are about to work their way into meals across Ireland, as the first crop is being harvested. Irish households are expected to spend approximately €5m on the eagerly anticipated and much loved summer potato variety. Their excellent taste and delicate new season skin, means Queens are always in high demand across the country. A warm spring and earlier plantings of the crop has meant that Queens are of particularly good eating quality this year.

 

TV dietitian and nutritional expert, Aoife Hearne, is an ambassador for Bord Bia's 'Potatoes: More Than A Bit On The Side' campaign which is aimed at encouraging more people to eat potatoes in Ireland. Speaking about the importance of potatoes as part of a healthy and balanced diet, Hearne said, "The season is finally upon for Queens, and I can't wait to be able to serve them up for my family and friends. They have been a staple part of my summer diet ever since I can remember and I know this is the case for so many people in Ireland. Potatoes are timeless, and as they are naturally fat free and gluten free, they are a great ingredient to include in meals for both adults and children to improve overall health."

 

The three year 'Potatoes: More Than A Bit On the Side' campaign is co-funded by the EU and Irish potato industry. Lorcan Bourke of Bord Bia, said, "In Ireland, potatoes will forever remain incredibly popular and we're excited to announce this year's arrival of Queens. With respected dietitian, Aoife Hearne, this year, we want to shout about the nutritional values of potatoes especially considering they are naturally fat and gluten free. If you want to find out just how versatile potatoes are then check out the recipes you can include them in this summer, visit www.potato.ie."